Friday, 23 March 2012

Evaluation - Looking back At Your Preliminary Task, What Do You Feel You Have Learnt In The Progression From It To The Full Product

Improvements between the two films are easily visible and the improvement is clear to see.
The improvement that is most visible is the improvement in continuity. Where our Preliminary footage has the following continuity errors:

  • Woman sitting at table disappears, then in next shot appears again. 
  • Waitress takes order, then in next shot is immediately behind bar. 
  • Woman closes menu, in next shot it is open again.
  • It is sunny, then in next shot it is immediately evening. 
Whereas in our main footage, there are only:

  • Man picks up brush from other side of mantelpiece 
This shows that we were able to improve our filming ability as the continuity is much better.

The shot positioning is also much improved from the Preliminary to the main as people are more central and general character positioning is much better.

Our editing ability was also much better from when we edited the Preliminary to the Main due to more experience and this results in the overall footage looking much better and smoother.

Our script work was also much better as we were able to make better narratives and better footage. Our use of shots also improved and we were able to use a wider range, for example, we didn't use an establishing shot in our Preliminary but we do in our Main footage.
In conclusion, we improved our filming, editing, and narrative techniques greatly from the Preliminary to the main task.

Evaluation - What have You Learnt About Technologies From The Process Of Constructing This Product

To create our final product, we used a range of software and hardware, some of which we had never used before. We used windows computers with a range of editing software and a larger hard drive to store more clips.

For the editing we used a software called Sony Vegas. This was new to me as I previously used editing software from Adobe.


The editing software was very simple to learn and very easy to use. It allowed us to learn how to do a range of editing techniques. From using this software over Adobe we learned how to spilt shots, play certain parts of shots in different places and have music play at these certain parts of shot. We learned how to have certain music, effects or edits at certain points in shots.


This shows the layout of Sony Vegas, its timeline is very simple and easy to use. Its simple click and drag and drop in makes editing very easy.
We used this to add titles and music to the edit, rather than using other software to add music and titles, we used our own music and titles provided by Sony Vegas.

The hardware we used in this production was also easy to use. We used a camera from the Panasonic Lumix range. It was very easy to use and was capable of doing everything we needed. We didn't really learn anything from using this hardware as all of us have filmed before and we have had a lot of experience.

Sony Vegas then enables us to render the footage with their software. We learned that different rendering techniques and formats have different effect on quality and upload-ability.
Once we rendered the footage with an appropriate format, we uploaded it to YouTube so that the video was easily accessible from all computers.  

From there, we each uploaded the footage to our Blogger where our work will be marked.
Discovering how to use Blogger was the first technology that we had to discover on how to use.
We learned how to design our Blog, edit and publish posts and how to upload videos and pictures.

To make our blog look more interesting, we used a programme called Prezi. This software was new to all of us. Prezi allows you to make presentations with custom layouts, pathways and a range of edits and imports. It seemed very complicated at first with all the different techniques and options you could have or use. But after a few attempts, the software became clear. It was very simple to use once you knew how and was very effective.

Evaluation - How Did You Attract/Address Your Audience

During our opening of our production we tried to address our audience so that they would enjoy the film and want to carry on viewing. We tried to appeal to the male and female audiences differently.
The Prezi shows the techniques in which we did this.



Evaluation - Who Would Be The Audience For Your Media Product

The audience for our product isnt the typical audience for Rom-Coms. The genre typically aims at an adult female audience. Our product would still appeal to this audience but will also start to appeal to the male audience as our production focus on males. It would most likely have a wide audience range becuase it will obviously appeal to adults as it features on love but it will also attract a younger audience (older teens) because there is a lot of humour and ridicule (banter) which will make the film enjoyable to watch and younger audience will be willing to watch it.
We showed our production to a group of teens who were at college/6th form to see if our opening interested them.
All of the males say that they enjoyed  the opening and said that they were interested in what happens. All of the females but one said that they liked the idea and were interested as they hadnt seen men represented this way. One of the girls said that the characters didnt interest her as she couldnt relate to them. Our opening seems to attract to a wider range as a majority of the younger audiences enjoyed it as well as adults. We asked to married couples to view our film and they all enjoyed it. The two men both said that they liked and could relate to the characters and the women said that they enjoyed seeing the men in difficulties.

This is a picture of the students we asked (16-17)



Evaluation - What Kind Of Media Institution Might Distribute Your Media Product And Why

If our film was to be distributed, it would be done by an independent company. This is because our film had a very low budget and actors that aren't known. Major companies would only go for films with a large budget and well known actors.





Optimum are an independant disrtibution comapany who distributed "Four Lions" and "Submarine". Both of these films have had great success and where distributed by independant companies.

Tuesday, 20 March 2012

Evaluation - In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products

Our media product uses conventions of other media products that in our genre. In the opening of our Rom-Com a variety of conventions are used. Some of these include the different character types. In our film there is a visible contrast in the characters and this is used in real media products in the Rom-Com genre. For example, in our product the different character types that cane be seen are; The reliable one (played by Jonny Cloke), the dominant one (played by Sam Dixon), the stupid one (played by Arron North) and the irresponsible one (played by Jonathan Sollo). This is is used in the film "Four Weddings and a Funeral" as different character types (including some of these) are established in the opening.
Our opening also features aspects of comedy and romance which is compulsory in a Rom-Com.
"You Can Do This" doesn't really challenge other media products of our genre but does have aspects that are very different and aren't used. For example, it features unknown actors rather than well recognised and actors that are associated with the genre. Our production is also set in a small and not well recognised location. Other Rom-Coms use well recognised places such as London or New York whereas our film features in Hastings.
Our Production also develops the conventions and forms of Rom-Coms. This is because the main character is one of the male characters. In most cases in Rom-Coms, it is traditionally the woman who is the main focus point and is seem preparing for a wedding or specific event. However in our film, a male is the centre of attention and therefore is starting to develop the Rom-Com genre.

The film poster for "Notting Hill" shows this as the female charatcer is much larger than ther male character and is therefore the centre of attention. 
This a picture of our opening, where you can see that the males are the centre of attention.